Apex Predator Complex is a specialized fitness center located in the heart of Montana, catering exclusively to big game hunters preparing for hunting season. I created a brand style guide for this brand to prepare for my ux/ui case study project in my Interactive Multimedia 3 class. I created all logo variations in Adobe Illustrator.
Logo Design
Logo Design
Apex Predator Complex
Overview
Tools & Skills
Illustration
Color Theory
Adobe Illustrator
Branding
Typography
The Details
This logo was inspired by the rough and rugged feel of the Montana wilderness. This font was chosen because it reminds of claw marks that a grizzly bear would make. I used the pencil tool to manipulate the text to add to that feel even more. I also included a hunter silhouette climbing up the A and P since this is a gym catered to big game hunters. I created a brand sub-mark as well as a secondary logo for the brand to use.
