For this project, we were tasked with creating a brand identity for a random company. Our professor had us pick words from a random word generator to come up with the company name. I had a wild card for my first word which means I could choose whatever word I wanted. My second word that generated was "lab". I knew I wanted my brand to be some sort of winery or cocktail bar, so I came up with UnWined Lab. Typically when you go to a bar or have a glass of wine, you may want to unwind. I added the "e" to the word to play on the wine aspect. I created the logo using Illustrator.
Logo Design
Logo Design
UnWined Lab
Tools & Skills
Illustration
Color Theory
Adobe Illustrator
Branding
Typography
Overview
ARSNIC Branding
Apex Predator Complex
Branding
The vision behind UnWined Lab's logo came from the idea of medicine. The overall atmosphere of the cocktail bar is turn-of-the-century apothecary style. The logo for the World Health Organization is is a staff with a snake wrapped around it, which originated from the ancient Greek god of healing, Asclepius who used snakes. Since this is a cocktail and wine bar, the logo needed a snake somewhere within the design. What better way to utilize the symbol than around a cocktail glass.
The typography came from the idea of a 1920s art deco and elegant inspired look. The vision behind UnWined Lab's color set was inspired by the dark and moody atmosphere of the bar.
The Details
