For this project, we were tasked with crafting a logo concept for our client, ARSNiC. I drew inspiration from Alabama's extensive river network, integrating it subtly into the design. Embodying the state's identity, a largemouth bass was incorporated, while a streamlined color palette was chosen for cost-effective printing. The resulting logo displays a sleek aesthetic, ensuring versatility across various apparel applications.
(Alabama Rivers and Streams Network Including Connectivity)
Alabama Rivers and Streams Network Including Connectivity
Logo Design
ARSNIC
ARSNiC
Overview
Tools & Skills
Illustration
Color Theory
Adobe Illustrator
Branding
Typography
UnWINED LAB BRANDING
The Details
We were tasked with creating text and graphic, text only, and graphic only variations of a logo for ARSNiC. I used Adobe Illustrator to create each of these. The colors were inspired by nature and water. Blue is also the color of trust which is important for ARSNiC. The simple color scheme would allow for low printing costs. The font chosen is bold and brings a sense of modernity, simplicity, and clarity. The fish was added for a fun illustration element and also because the large mouth bass is Alabama's state fish.
